2008 Schedule of Events
2008 Annual Meat Conference
Presentations
The Secrets of Unshakable Customer Loyalty
Learn how companies created huge customer loyalty in unbelievably short periods of time by identifying and focusing on the critical TouchPoints that mattered most to their customers.
Speaker: Rick Barrera, President, Overpromise, Inc.
The Power of Meat: An In-Depth Look at Meat Through the Shopper's Eyes
Hear what customers have to say about the meat case, product and promotion likes and dislikes, and what keeps them coming back for more. The 2008-released study results will highlight grocery shopping statistics, nutrition concerns of the shopper, meat consumption and meal preparation, and purchasing behavior. Research results will be presented in an actionable format for immediate applicability within your operation. Study sponsored by Cryovac - A Division of Sealed Air
Speaker: Anne-Marie Roerink, Director, Research, Food Marketing Institute
Energy, Economics and Impact
Explore the impact of economic trends on the livestock, poultry and meat retail industries. Learn what implications recent import and export trends may have on your company's costs and how the cost of energy is a critical issue affecting your everyday business.
Speaker: Steve Meyer, Ph.D., Paragon Economics
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Animal Welfare and Activism: What You Need to Know
Learn how animal rights and other special interest groups influence the market today and the threat these groups pose to the meat, poultry and retail industry. Explore the tactics and missions of key animal welfare groups so you can be better prepared to respond.
Speaker: Phillip Lobo, Communications, Animal Agriculture Alliance
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Speaker: Janet Riley, Senior Vice President, Public Affairs, American Meat Institute
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Grilling: It's Not Just for Summer Anymore
What are the latest trends in grilling and how can your store take advantage of those trends? Who is the typical griller, typical shopper and are you marketing your products in a way to capture those consumers? Grilling has gone all “year-round." This session will explore this expanded market along with effective cross-merchandising techniques to capture new sales.
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Regulatory Compliance Workshop
Don't be caught unprepared! This session will review and discuss the challenge of regulatory compliance with COOL and other key issues.
Speaker: Mark Dopp, Senior Vice President, Regulatory Affairs, American Meat Institute
Speaker: Deborah White, Senior Vice President and Chief Legal Officer, Food Marketing Institute
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Environmental Sustainability
You may think that "green" is just a passing fad but not after you attend this session! Hear an update on the current and emerging environmental issues affecting the meat, poultry and retail industries. Learn what retailers and manufactures can expect in the next 5, 10 and15 years and what you can do now to prepare.
Speaker: John Thorne, Ph.D., Partner, C&M Capitolink
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Bill Gill, Assistant VP, Environmental Affairs, Smithfield Foods, Inc.
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Electronic Marketing at the Meat Case
Experts present high-tech opportunities to interact with your customers. Advances in digital technology bring kiosks and video to life at the meat case, delivering valuable recipes, coupons and meal suggestions to your customers. Learn about exciting 2D barcode technology already widely used in Asia and Europe. Snap an on-pack barcode to your cell phone camera and connect directly to the mobile internet to track and trace the product. The same technology can also deliver coupons, sweepstakes or a short video clip right to your cell phone.
Speaker: Frank Beurskens, CEO, ShoptoCook, Inc.
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Speaker: Chaz Fritz, CEO, NeoMedia Technologies, Inc.
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Speaker: Brad Long, Director of Sales, Yotta Mark
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Kids These Days . . . Recruiting and Retaining Service-Oriented Associates
With the labor pool changing dramatically, it has never been more important to recognize, understand and offer the opportunities that are important to retain the right people. In this session we'll look at what newcomers to employment are looking for as well as other generational aspects that affect retention, service and long-term labor planning. Come prepared to shed preconceptions and generate new ideas to improve your staffing practices.
Speaker: Amy Lynch, Consultant, The HR Edge, Inc.
Health, Wellness & the Meat Department: Turning a Negative Rap into a Good Wrap!
Consumers sometimes give the meat department a bad rap when it comes to health and wellness issues. How do you ensure they incorporate shopping your department into their positive lifestyle choices? Explore the differences between attitudes and behaviors so you can capture new sales. Learn how to promote to the health-conscious consumer.
Speaker: Mary K. Young, MS, RD, Executive Director Nutrition, National Cattlemen's Beef Association
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Meat Case Dynamics: Turning Information into Sales
Having heard the results of the Power of Meat and the National Meat Case Study during the general sessions, how can you use the data to better manage your meat department? This session delves into the results of these important research studies to discuss using consumer perceptions, attitudes and behavior, along with an understanding of meat case dynamics to improve your marketing efforts.
Moderator: Michael Uetz, Principal, Midan Marketing
Panelist: Randy Irion, Director of Retail Marketing,
National Cattlemen's Beef Association
Panelist: Jerry Kelly, National Coordinator, RTE, Cryovac Division, Sealed Air Corp.
Panelist: Jarrod Sutton, Director of Retail Marketing, National Pork Board
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Stealing Meals Back from Food Service Providers
How can retail meat compete with food service operations? Consumers are making new choices regarding convenience, speed and service. The definition of "home cooked" has changed dramatically. What are the trends that are proving successful for food service and how can retailers get back on board?
Nancy Kruse, President, The Kruse Company
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Industry Update Session:
Part 1: E.coli 0157:H7: Surveillance and Prevention Update
With a slight increase in the incidence of the pathogen E.coli 0157:H7 in ground beef, 2007 brought a new and concerning trend. This session will update attendees on the latest government data on pathogen incidence in fresh beef, the industry’s best recommendation for E.coli 0157:H7 control and the state of consumer knowledge about safe beef handling.
Speaker: Randy Huffman, Ph.D, Vice President of Scientific Affairs , AMI Foundation
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Part 2: U.S. Ethanol Policy and Its Impact on the Meat and Poultry Industry and Their Customers
Preview a new economic analysis of the impact of ethanol policy on meat and poultry industry and their customers.
Speaker: Thomas E. Elam, Ph.D., principal, Farm Economics
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Bringing It Home: Idea Exchange
This two-part session will be one of the most interactive and valuable sessions of your AMC experience. Join peers to discuss open issues, get your most burning questions answered and harness the knowledge of industry experts. You will have a chance to shape this session to meet the expectations of your conference experience.
Facilitator: Michael Sansolo, Founder, Sansolo Solutions
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