Download the Meat Conference Brochure
Meet the AMC Planning Committee
Sunday, February 19
| 10:00 AM - 6:00 PM | Registration |
| 1:30 PM - 2:30 PM | Opening General Session You Can Inspire Anyone to be a Winner Doug Flutie, Retired NFL Quarterback |
| 2:30 PM - 3:00 PM | Break |
| 3:00 PM - 4:00 PM | General Session Winning in the New Consumer Economy Jeffrey Gregori, Vice President, Solutions Consulting, The Nielsen Company |
| 4:30 PM - 6:30 PM | Welcome Reception |
Monday, February 20
| 7:00 AM - 6:00 PM | Registration | ||
| 7:00 AM - 8:00 PM | Breakfast | ||
| 8:00 AM - 9:30 AM | General Session The Economy and Its Impact on your Business Steve Meyer, Ph.D., President, Paragon Economics, Inc. Randy Blach, CEO, CattleFax Paul Aho, Ph.D., President, Poultry Perspective |
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| 9:30 AM - 9:45 AM | Break | ||
| Workshop A | Workshop B | Workshop C | |
|---|---|---|---|
| 9:45 AM - 11:00 AM |
Decision Tree: Understanding Consumer Choices Sherry Frey, Vice President, The Perishables Group |
Meat Madness: Messages Shaping Consumer Opinions about Meat Kay Johnson Smith, Animal Agriculture Alliance |
Global Meat Department Trends and Innovations Liz Wunderlich, Caribbean Manager, US Meat Export Federation |
| 11:00 AM - 1:15 PM | Luncheon & Innovative Technology Solutions | 1:15 PM - 2:30 PM |
Marketing and Merchandising: Case Studies in Understanding Consumer Choices Trevor Amen, Manager, Channel Marketing, National Cattlemen’s Beef Association Jarrod Sutton, Assistant Vice President of Channel Marketing, National Pork Board Sherry Frey, Vice President, The Perishables Group |
BRANDvocacy: The Holy Grail of Social Media and Digital Marketing Helen Levinson, Principal, Desert Rose Design |
Is Case-Ready in your Future? Keith E. Belk, Ph.D., Professor, Department of Animal Sciences, Colorado State University Pete Eckes, President, Global Perishable Strategies |
| 2:30 PM - 3:00 PM | Break | ||
| 3:00 PM - 4:00 PM | General Session The Balance of Power Ronald Brownstein, Political Director, Atlantic Media Company; Editorial Director and Columnist, National Journal; Senior Political and Election Analyst for CNN and ABC | ||
| 4:00 PM - 7:00 PM | Product Tasting Reception |
Tuesday, February 21
| 7:00 AM - 10:00 AM | Registration | ||
| 7:00 AM - 8:00 AM | Breakfast | ||
| Workshop A | Workshop B | Workshop C | |
|---|---|---|---|
| 8:00 AM - 9:15 AM |
Store Innovation Strategies Thom Blischok, Global President, Innovation & Strategy, SymphonyIRI Group |
Health and Wellness in the Meat Department Kara Behlke, RD, LD, Dietitian, Hy-Vee, Inc. |
Regulatory Update Erik Lieberman, Regulatory Counsel, Food Marketing Institute |
| 9:15 AM - 9:30 AM | Break | ||
| 9:30 AM - 10:30 AM | General Session The Power of Meat: An In-depth Look at Meat Through the Shopper's Eyes Michael Uetz, Principal, Midan Marketing Download Power of Meat Presentation. Download Power of Meat 2012 Report. | ||
| 10:30 AM - 11:30 AM | Closing General Session Strategic Futures David Zach, Futurist Download Presentation. |