New to lamb? This high-energy, hands-on session is designed for early-career professionals and first-time AMC attendees eager to better understand this premium yet underutilized protein. Join a dynamic duo—a skilled retail butcher and an on-trend chef—as they break down lamb’s most relevant cuts and demonstrate how culinary trends can drive in-store merchandising and sales.
This session is more than a demo—it’s a guided, interactive experience that connects the meat case to what matters most: the shopper. If you’re ready to elevate your lamb strategy with expert-led storytelling, merchandising insights, and a little “wow factor,” this session is for you.
