The grind category—dominated by ground beef but expanding across species—represents one of the most important yet underleveraged areas in the meat case. This session will take a deep dive into consumer trends, category structure, and science-backed strategies to help retailers and producers build a winning grind portfolio.
From choosing the right varieties and species to understanding shopper behavior, import dynamics, and value-added opportunities, you’ll walk away with actionable recommendations on how to stand out in a crowded, commodity-heavy space. Because the importance of grinds is well known—but what to do about it is not.
