Protein remains at the center of consumer conversations—but in an increasingly crowded category, how can meat stand out? This dynamic panel discussion will explore how industry leaders are working together to reinforce meat’s value, drive shopper engagement, and elevate its role in the modern retail landscape.
From innovative marketing strategies to in-store promotions and collaborative messaging efforts, panelists will share insights on how the meat industry can build momentum, close performance gaps, and connect with today’s health-conscious, protein-seeking shopper.
Whether you’re a retailer, packer, or processor, this session will offer fresh ideas and real-world examples to help you confidently lead in the evolving protein conversation.
