Associated Wholesale Grocers, Inc.
Sessions:
Heather DeLuca brings two decades of leadership experience in retail meat merchandising and category management, leveraging both retailer and manufacturer perspectives to drive growth. As Vice President of Meat Merchandising at Associated Wholesale Grocers (AWG), Heather DeLuca sets the strategic vision for meat and seafood across nine divisions. She leads procurement, merchandising, and sales with a focus on innovation and growth. At AWG, the nation’s largest cooperative wholesaler serving 1,100 member companies and 3,500 locations, Heather drives transformative strategies that empower retailers to stay ahead in a rapidly changing marketplace. Her leadership is defined by decisive action, forward-thinking solutions, and a commitment to delivering competitive advantage.
