Midan Marketing, Inc.
Michael Uetz’s passion for the meat industry started on his family’s ranch in North Dakota and grew during his time working for the National Cattlemen’s Beef Association. Determined to ensure the long-term viability of animal agriculture and to help farming and ranching families like his own achieve success, he co-founded Midan Marketing along with Danette Amstein. Eternally curious about what drives consumer behavior, Michael enjoys overseeing the customer insights and research side of Midan. As an international keynote speaker and champion for agriculture, he has become a respected thought leader in the meat industry, lecturing on consumer trends at the World Meat Congress, National Grocers Association Show, Beef Improvement Federation Symposium and World Pork Expo. When he isn’t meeting with agency partners, you can find him on a cattle drive in the North Dakota Badlands, riding a quarter horse on his Indiana farm or in cutting competitions.
