Beyond the Case Connect
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About the Annual Meat Conference—AMC

Being surrounded by peers facing the same challenges creates a deeper level of conversation. At AMC, retailers connect with colleagues focused on strengthening the meat department as a key driver of store performance. Peer-to-peer exchange fosters candid discussions and provides practical, real-world insights among those who truly understand the category’s role.

Why AMC?

AMC brings retailers and industry partners together around the insight, strategy, and innovation needed to strengthen the meat department as a core driver of store performance, shopper loyalty, and competitive differentiation.

I am not your typical grocery meat retailer. Is AMC valuable for me?

Yes. Whether you oversee meat for a large-format retailer, a specialty operator, a distributor, an online B2C subscription service, or a neighborhood grocer, AMC brings together diverse retail perspectives to exchange insight, build connections, and strengthen the future of the meat category.

Will I gain value from AMC if I am focused on strategy rather than day-to-day operations?

Yes. AMC combines FMI and Meat Institute expertise and members with retailer-led discussions that connect high-level strategy to real-world execution, helping leaders evaluate where the category is headed and how to position their businesses for long-term performance.

Is AMC useful if I attend with a small team or as a solo attendee?

Yes. AMC is structured to encourage meaningful peer exchange through focused sessions, networking opportunities, and the exhibit hall, making it easy for individual attendees or small teams to engage, learn, and bring actionable insights back to their organizations. The event has a very nice vibe, and folks are friendly and approachable.

What makes the AMC Exhibit Hall different from other industry events?

The AMC exhibit hall is highly focused on the meat category, bringing together solution providers, product innovators, and service partners who are directly aligned with retailer needs. Its one-day format is designed for efficient discovery, meaningful conversations, and practical takeaways.

Retailers are encouraged to utilize the Exhibit Hall as a working session, exploring new products, packaging, equipment, and services while engaging directly with partners who understand meat department operations and shopper expectations.

In addition to new product discovery, the Exhibit Hall offers exposure to operational solutions, technology, and services that support efficiency, quality, and growth across the meat department, making it valuable for both strategic and operational leaders.

What is different about hearing the Power of Meat presented live at AMC?

The live presentation at AMC goes beyond the report itself, offering context, interpretation, and real-world implications directly from the research. Retailers have the opportunity to ask questions, engage with peers, and discuss how the findings apply to their specific operations.

The Power of Meat is FMI and the Meat Institute’s flagship consumer research, conducted in partnership with 201 Analytics. It provides data-driven insights into shopper behavior, purchasing patterns, and attitudes toward meat, helping retailers make informed decisions about assortment, pricing, merchandising, and strategy.

Does AMC registration include access to the Power of Meat research?

Yes. AMC registration includes a complimentary copy of the latest Power of Meat report, a $350 value, giving attendees ongoing access to insights they can reference throughout the year.

About the Meat Institute

The Meat Institute supports the businesses processing meat and poultry, and their supplier partners, that sustainably nourish families around the world. It is the largest trade association representing processors of beef, pork, lamb, veal and poultry.

The Meat Institute Foundation focuses on workforce development, education, research, and industry advancement across the meat and poultry supply chain. Key areas include leadership development, scholarships, training resources, and programs that support a safe, sustainable, and resilient protein industry.

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About FMI

As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply chain. FMI is a champion for the food industry and the issues that make a difference to our members’ fundamental mission of feeding and enriching society. The reach and impact of our work is extensive, ultimately touching the lives of over 120 million households in the United States and representing a $1 trillion industry with over 6 million employees.

FMI brings together a wide range of members across the value chain — from retailers who sell to consumers, to producers who supply the food, as well as a wide variety of companies providing critical services — to amplify the collective work of the industry. fmi.org