The Power of Meat

For over 20 years, the Power of Meat report has helped retailers and suppliers understand how consumers think about meat and poultry before, during, and after the purchase. Our exclusive research reveals how shoppers plan, buy, and prepare their protein, giving the industry the insights needed to drive strategy and spark innovation.

Two Decades of Insights and Impact

In 2025, the Power of Meat report marked its 20th anniversary. Since its inception, it has helped meat industry professionals make smarter decisions that strengthen sales, spark innovation, and meet shifting consumer expectations. The Power of Meat is delivered live at AMC and is the highest-rated session!

Co-owned by FMI and the Meat Institute, the Power of Meat is conducted annually by 210 Analytics. The strong partnership ensures that each edition is independent, insightful, and tailored to support every link in the meat value chain, from packers and processors to retailers and foodservice operators.

• Based on a national survey of meat and poultry consumers.
• Designed to reflect U.S. primary household shoppers.
• Includes shopper behaviors, purchase drivers, budget concerns, and future expectations.

Why Meat Buyers Need the Power of Meat

The Power of Meat is more than a research report. It is a strategic tool for anyone shaping the performance of a meat department. Whether you’re a buyer, merchandiser, retailer, meat packer or processor, the report equips you with the data and shopper insights you need to build winning strategies:

• Shopper Behavior: Understand how consumers plan meals, navigate the meat case, and choose products
• Purchase Drivers: Learn what influences shopper decisions, from price to packaging to quality cues
• Market Forces: Track trends in inflation, nutrition, convenience, and sustainability to adapt with confidence

Unlock the Research. Lead the Market.

• Exclusive Early Access: Hear the latest findings first and give your team an early edge on planning and strategy.
• Direct Insight from the Researchers: Gain real-time context, ask questions, and understand the nuances that inform category decisions.
• Immediate Category Impact: Leave with clear guidance for assortment, pricing, merchandising and promotions to enhance the rest of your AMC experience.