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The Power of Meat: Q&A Cafe

Didn’t get enough of The Power of Meat 2026 during the main stage session? Grab your coffee and join us for a deeper dive in this relaxed, interactive Q&A with Anne-Marie Roerink, author and presenter of the Power of Meat report.Bring your questions—big or small—and hear real-time answers and additional context behind the trends, challenges, and opportunities…

January 15, 2026 Read More

Be the Hero of Protein: Positioning Meat as the Original, Complete Choice

Protein is having its moment. However, in an increasingly crowded category where everything from pasta to snack bars is shouting “high protein,” how does meat reclaim its rightful place as the original, most complete source? In this high-energy closing keynote, Matt Britton: one of America’s leading voices on generational trends, consumer behavior, and AI-driven marketing…

January 09, 2026 Read More

Grind to Greatness: Winning Strategies in a Critical but Overlooked Category

The grind category—dominated by ground beef but expanding across species—represents one of the most important yet underleveraged areas in the meat case. This session will take a deep dive into consumer trends, category structure, and science-backed strategies to help retailers and producers build a winning grind portfolio. From choosing the right varieties and species to…

January 08, 2026 Read More

Lamb: From Carcass to Case – Trends, Cuts, and Consumer Connection

New to lamb? This high-energy, hands-on session is designed for early-career professionals and first-time AMC attendees eager to better understand this premium yet underutilized protein. Join a dynamic duo—a skilled retail butcher and an on-trend chef—as they break down lamb’s most relevant cuts and demonstrate how culinary trends can drive in-store merchandising and sales. This…

January 02, 2026 Read More

Meat: The Journey of the OG Protein – From Pasture to Basket

Ever wonder what it really takes to get a steak, chop, or burger into a shopper’s cart? It’s far more than just stocking a shelf — it’s a complex, resilient, and highly collaborative journey that starts with producers and ends with consumer trust. We’ll explore how getting meat on the shelf differs dramatically from canned…

January 02, 2026 Read More

Communicating Value: Best Practices in Educating Consumers and Driving Beef Sales

This session will explore how effectively educating consumers about meat translates into increased retail sales—and why it matters more than ever. Attendees will gain insights into best-in-class strategies used by retailers and marketers to communicate value, particularly to emerging consumer segments like Gen Z.

January 02, 2026 Read More

The Power of Meat 2026

The Power of Meat remains the meat industry’s most trusted and influential annual consumer insights report. Join Anne-Marie Roerink of 210 Analytics for this must-attend, peer-recommended session that takes an in-depth look at current meat perceptions and shopper realities. Learn what resonated with shoppers in 2025, what didn’t, and how to turn those insights into…

December 30, 2025 Read More

The Time is Now: Pork’s Value Story at Retail

Join us for an insightful session designed to equip industry professionals with the latest strategies and perspectives on pork’s evolving role in retail. This session will address what retailers expect from pork products and explore the training needs of both new and returning attendees. Discover the “wow” factors that can surprise and delight customers and…

December 30, 2025 Read More