Protein is having its moment. However, in an increasingly crowded category where everything from pasta to snack bars is shouting “high protein,” how does meat reclaim its rightful place as the original, most complete source?
In this high-energy closing keynote, Matt Britton: one of America’s leading voices on generational trends, consumer behavior, and AI-driven marketing will take the stage to connect the dots between where consumers are headed and what it means for the future of meat. From the rise of Gen Alpha and the decline of traditional search to the AI tools reshaping how shoppers discover recipes, plan meals, and make purchasing decisions, Matt will paint a vivid picture of a rapidly shifting landscape-and show the meat industry exactly how to win in it.
Attendees will leave with a clear understanding of how to position meat not just as a protein source, but as the protein source — and the modern marketing playbook to make that message stick with the next generation of consumers.
