Ever wonder what it really takes to get a steak, chop, or burger into a shopper’s cart? It’s far more than just stocking a shelf — it’s a complex, resilient, and highly collaborative journey that starts with producers and ends with consumer trust.
We’ll explore how getting meat on the shelf differs dramatically from canned or packaged goods, the importance of advocacy in defending meat’s value in modern diets, and why meat remains the OG protein — original, essential, and irreplaceable.
This session will inspire a deeper appreciation for the path meat travels and empower you to be a more effective advocate for the product at the center of every great plate.
