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Market Outlook: Deep Dive

The Market Outlook Deep Dive is designed to deliver actionable intelligence and strategic insights for meat and poultry professionals. This year’s session will feature a dynamic format that goes beyond traditional Q&A, offering in-depth analysis, cross-disciplinary perspectives, and practical takeaways. Join us for a comprehensive deep dive into the meat and poultry market outlook. This…

January 14, 2026 Read More

Be the Hero of Protein: Positioning Meat as the Original, Complete Choice

Protein is having its moment. However, in an increasingly crowded category where everything from pasta to snack bars is shouting “high protein,” how does meat reclaim its rightful place as the original, most complete source? In this high-energy closing keynote, Matt Britton: one of America’s leading voices on generational trends, consumer behavior, and AI-driven marketing…

January 09, 2026 Read More

Grind to Greatness: Winning Strategies in a Critical but Overlooked Category

The grind category—dominated by ground beef but expanding across species—represents one of the most important yet underleveraged areas in the meat case. This session will take a deep dive into consumer trends, category structure, and science-backed strategies to help retailers and producers build a winning grind portfolio. From choosing the right varieties and species to…

January 08, 2026 Read More

Lamb: From Carcass to Case – Trends, Cuts, and Consumer Connection

New to lamb? This high-energy, hands-on session is designed for early-career professionals and first-time AMC attendees eager to better understand this premium yet underutilized protein. Join a dynamic duo—a skilled retail butcher and an on-trend chef—as they break down lamb’s most relevant cuts and demonstrate how culinary trends can drive in-store merchandising and sales. This…

January 02, 2026 Read More

2026 Market Outlook for Meat and Poultry

This session delivers a deep dive into the current and future landscape of the meat and poultry industries, drawing on expert analysis and the latest market data. Attendees will gain actionable insights into pricing trends, supply chain dynamics, consumer demand, and regulatory changes affecting beef, pork, and poultry. The session is designed for retailers, suppliers,…

January 02, 2026 Read More

Meat: The Journey of the OG Protein – From Pasture to Basket

Ever wonder what it really takes to get a steak, chop, or burger into a shopper’s cart? It’s far more than just stocking a shelf — it’s a complex, resilient, and highly collaborative journey that starts with producers and ends with consumer trust. We’ll explore how getting meat on the shelf differs dramatically from canned…

January 02, 2026 Read More

Communicating Value: Best Practices in Educating Consumers and Driving Beef Sales

This session will explore how effectively educating consumers about meat translates into increased retail sales—and why it matters more than ever. Attendees will gain insights into best-in-class strategies used by retailers and marketers to communicate value, particularly to emerging consumer segments like Gen Z.

January 02, 2026 Read More

Smart Meat: Leveraging AI for Retail and Wholesale Excellence

Artificial Intelligence (AI) is reshaping the meat industry, offering retailers and wholesalers new ways to create value, streamline operations, and empower employees. This session explores how integrating AI into your store can enhance decision-making, improve efficiency, and foster a culture of innovation. Attendees will discover practical strategies to decrease apprehension and encourage acceptance of AI…

December 30, 2025 Read More

Extended Producer Responsibility in Meat & Poultry: Today’s Landscape and What’s Next

Extended Producer Responsibility (EPR) is rapidly reshaping packaging decisions across the meat and poultry industry. As new state programs launch and existing requirements evolve, producers, processors, packaging teams, and meat purchasers must understand what is happening now—and how near-term changes will affect packaging design, material selection, and compliance strategies.

December 30, 2025 Read More

Protein Prescription: What Science Really Says about Meat and Health

As interest in high-protein diets continues to grow, consumers are asking more questions about the quality, source, and role of protein in their health. This session explores the latest scientific understanding of meat as a complete, bioavailable protein and its essential role in human nutrition—across all stages of life. From infant development to aging populations,…

December 30, 2025 Read More