Session

The Time is Now: Pork’s Value Story at Retail

Join us for an insightful session designed to equip industry professionals with the latest strategies and perspectives on pork’s evolving role in retail.

This session will address what retailers expect from pork products and explore the training needs of both new and returning attendees. Discover the “wow” factors that can surprise and delight customers and learn how innovative thinking is shaping the future of pork and broader protein trends. We’ll dive into consumer perceptions of pork cuts and carcasses, discuss the growing prevalence of case-ready pork, and examine how cut sizes and preparation methods influence consumer choices—whether it’s fitting into crockpots or air fryers. The session will highlight pork’s quality, cooking methods, and value proposition, emphasizing its affordability and versatility.

Session Info
March 3, 2026
8:00 am – 9:00 am